“I thought he loved me. He was exciting, gave me presents, alcohol, and had a wicked car. The one day I woke up naked in a strange town, with no mobile, no money, nothing….Life became a blur. I was passed from one man to another. I couldn’t see how the nightmare would ever end.” Jade, 13 years old.

My Dangerous Loverboy aims to raise awareness of global internal sex trafficking and engage with vulnerable young girls through an interactive website and ground breaking mobile site. Working closely with community outreach partners, we aim to empower our target audience of ‘at risk’ young girls and their wider peer group (12 – 18 year olds) to tell their stories, warn others of potential dangers, and gain the self esteem that will enable them to make choices about their lives.

Throughout the UK, Canada and many other countries around the world, thousands of young girls are being groomed into sex slavery. Initially acting as a “boyfriend”, older men introduce impressionable and vulnerable young girls (sometimes as young as 12 years old) into a world of clothes, drugs and fast cars. The attention given to the girls is intoxicating and they do not recognize the danger signs. They are usually unaware of what is happening to them until it’s too late and they are forced to have sex with groups of older men.

My Dangerous Loverboy aims to provide these marginalized girls with the tools to tell their stories. Using a combination of web based content, mobile, short film, documentary and user generated content, My Dangerous Loverboy will reach out and creatively engage with marginalized girls and their wider peer group in a way not possible before.